The scariest place to be in business

The scariest place to be in business

I didn’t know what the hell I was doing.

Much less didn’t know how to figure out how to do it in attracting customers.

All I thought business was-- is shouting into a void hoping someone would bounce back saying, “I need you!”

It took years for me to figure it out finally. In fact, I thought it would take ten years or more to build up enough customers to leave my job(I did it in four months with a new lawn business).

Business alone is scary.

But there is a scarier place to be in your business.

Are you struggling with understanding all the marketing tactics out there? Do you feel like you jump from tactic to tactic?

Nobody told you or will tell you that marketing your business is about strategy.

Tactics are used to help push the strategy forward.

Social Media villains will have you lost in a maze of never-ending tactics, making you feel like you're doing something instead of actually doing something to build your business.

But what if there was a strategy?

Something so straightforward that you could begin implementing it today to attract the right customers to your business.

That’s why I wrote this article talking about how you could do that. But that still won’t solve the pitfalls that could hit your business.

See, the scariest place to be in business is to have one customer be ALL of your business.

When I worked at my last job, we had a client who was 50 something or more percent of the company's revenue. Meaning they kept a majority of the company employed.

Had they taken their business elsewhere, that’s many jobs lost, hours cut, and benefits slashed.

You may not be at such a big stage to worry about this. Think about it, though. Say you have a customer who is more of your revenue. This means you may bend over backwards to appease them or you may deal with all the stress that they bring to your plate.

And if they decide to leave?

There goes your vacations, the nice living you thought you had, and the safety of being able to pay bills on time.

After this car wash fiasco, I’ve learned not to depend on one customer. It’s good to take on high-revenue customers. Of course, you just never want to stop having the phone ring.

Having any customer hold the success or failure of your business is no good place to be.